It is a common pattern for entrepreneurs, many of them delve into numerous ventures before they hit a home run. For Donald Ressler, it seemed that he hit a home run the first time around. Don Ressler is the Co-CEO of JustFab. The company was founded in 2010 and is one of the leading e-commerce sites. Members sign up for a subscription to receive monthly fashion delivered to their door. What could be better than that? It gives customers an engaging experience, and it’s like having a personalized shopping experience each time they get their package. They are helping millions of people be excited to get their mail. The company has millions of members all over the world and customers get the celebrity treatment. They can pick and choose among hundreds of new trending styles.
What does a mega giant brand like this sell online? They sell shoes, purses, apparel and even jewelry. Not only do customers get a front row selection to the most exclusive products, but they are also given fashioned tips and outfit compilations from consults. That’s right, Don Ressler and his JustFab company employ experts that can help people find the right outfits for their wardrobe no matter what their style maybe. The VIP members get to choose from items that are only $39.95, and they offer free shipping to anything over this price point. They currently have customers in the United States, Denmark, Netherlands, Canada, UK, Germany, Spain, France, and Sweden.
Many wonders who is Ressler and how did they come up with such a novel idea? Ressler is a man that prefers to stay behind the scenes as he is not one for the public eye. In fact, he has been a big help to many successful start-ups. His first startup was with Adam Goldberg. The company was Alena Media. After making hundreds of millions of dollars, they sold the company in 2005 to News Corp.
After the loss of Alena Media, they were brainstorming in Goldenberg’s living room. and the idea for Intelligent Beauty developed. Intelligent Beauty would launch three companies or subsidiaries under the main business, JustFab was one of those. In 2014, JustFab cleared a huge profit of $85 million, which left their total capitalization at $250 million. Pretty impressive for an idea dreamed up in a living room hanging with friends. Don Ressler gives everything he has to JustFab, as well as his other startups. He is successful, charming, and prefers to live low key.
See Don Ressler on Zimbio