Sweetgreen has become popular among students of Georgetown University, probably because of the nutritious meals it serves. Three former students of Georgetown University (Nathaniel Ru, Nicolas Jammet, and Jonathan Neman) formed Sweetgreen. These three friends came up with the idea while in their final year of college, but they actualized it after their graduation. The reasons behind this establishment were the desire to solve an existing problem, the love of good food, and the curiosity of wanting to create something new. Having decided to establish the business, they drafted a plan; however, they had no work experience in running any business.
The lack of experience worked in their favor because they approached every problem they encountered with psyche and renewed energy. Being new in the restaurant business, they were open to advice; they talked to hoteliers, university faculty, and architects who gave them tips on how an ideal restaurant space should be. Having attended a business class while in college, they began to appreciate the lessons they learned such as how a community affects a business brand. Ru and his colleagues have since decided to incorporate community service into their business.
Sweetgreen’s new projects
Since its inception into the market, Sweetgreen has introduced a program in schools with the aim of teaching children about proper dietary practices. This has been a success since the teaching is through fun activities such as sports and workshops.
Ru, Jammet, and Neman are quite creative; they have introduced food and music festivals program and named it Sweetlife. During this music festival, they invite artists such as The Strokes and, at the same time, they serve their restaurant’s dishes. Their customers have embraced this idea resulting in a tremendous increase in the number of individuals who attend the event. Aside from making profits, they preach about healthy living. According to co-founders, they are not just selling salads, but their primary mission is to make a difference. Ru, Jammet, and Neman continue to match forward investing on new projects and improving people’s lifestyles through healthy diets
Nathaniel Ru: the co-founder of Sweetgreen
Nathaniel Ru is one of the pioneers of Sweetgreen, a chain of restaurants that serves nutritious meals to the residents of Washington D.C. He obtained his degree in business from Georgetown University. Together with his friends, he started Sweetgreen in 2007. Nathaniel serves as the co-CEO of the firm as well as the executive principal of SWTLF ventures.