Desiree Perez is known for being the business mind behind the success of rapper Jay-Z. This makes her one of the most powerful executives in the music industry, as well as one of the most powerful female executives. She serves as the COO of Roc Nation which is the record label that she founded with Jay-Z. She made headlines again for speaking out after Neil Portnow, the President of the Recording Academy said that women in the music business needed to “step up.” Desiree Perez and other women in the music business found the comment to be offensive, signing a letter with six other women condemning the comment which was sent to the Board of Trustees for review.
The letter stated that they found the Recording Academy’s views on women to be out of touch with society and with today’s music industry. This letter requested that the recording academy investigate the issue of including women in the music business. The Recording Academy responded by creating a task force to investigate the inclusiveness of women in the industry. The female executives have also offered up their services to the Recording Academy to help out in regard to the investigation.
Desiree Perez has been active in the #MeToo oampaign which is aimed at the direct spread of female artists looking to pass the message along. Desiree Perez is also known for being a negotiator, leading to a $200 Million deal with Sprint.Desiree Perez has had a business relationship with Jay-Z for 20 years, running his business. Along with Jay-Z, she recently launched the Tidal app and has negotiated several deals for Beyoncé and created a deal between Samsung and Rihanna. Desiree Perez is also part of the Hova Circle of Influence which influences operations such as the Tidal app.