It’s no surprise that the field of cosmetic surgery is competitive. With traditional medical insurance not picking up the tab customers are much more likely to comparison shop and find the best value for their money. It can be very difficult for a cosmetic surgery practitioner to provide both an excellent quality of care combined with a price that is competitive in the local market.
When looking for examples of best practices, Mark Mofid is one of the first names that comes to mind. Starting out initially in an 850 square foot space he has considerably grown his practice to accommodate the newest treatments as well as tried and true methods.
The way Mark Mofid built his practice was a mix of conventional and unconventional business philosophy. One of the most conventional pieces of advice he gives newcomers is to never put the cart before the horse. With so many procedures, options, and new technology it can be very tempting to invest heavily and things that you are not comfortable with. Mark Mofid started his practice small and grew it from there once he had established his client base and experience.
On the unconventional side of things is his staffing practices. Mark Mofid wholly believes that “experience is overrated” and that some of his best employees have been diamonds in the rough. This makes quite a bit of sense for generalist positions such as front office staff. In many cases it’s more important for a person to be driven and motivated rather than have experience. Sometimes this experience can be a detriment if too many bad habits are learned.
It is important to note however that you cannot expect to retain quality employees forever. You should expect and actively seek out employees who want to advance in their careers. You may not be able to keep them forever, but you this is the only way to ensure that you only hire the most driven and motivated people.
These combined techniques have made Mark Mofid a standout in his industry. These lessons are often applicable not only to cosmetic surgery, but also to small business and entrepreneurship as a whole.