The complex nature of campaign funding has seen a growing level of data required to ensure even a district level campaign runs effectively over the course of months. Using technology is a growing area of interest for political campaigns as the leaders of a campaign wish to make sure their investment of more than $1.5 million for a Senate seat and over $10 million for a campaign for Congress; making the input of data as simple and easy as possible is the main aim of NGP VAN and their range of apps designed to ease the campaigning process for Democrats.
The use of NGP VAN’s range of apps and technologies has driven some of the largest and most impressive campaigns in the U.S. for Democrats and Progressive candidates who make use of an Online dashboard to ease the burden of monitoring a campaign at a grassroots level. Some of the best known Democrats of recent history have made use of the NGP VAN Digital 8 app which allows campaign managers to monitor all aspects of a campaign from funding to house-to-house canvassing for the good of their campaign. President Barrack Obama’s campaign team were some of the first to recognize the capabilities of the NGP VAN technology and ensure it was used correctly in his campaigns for The White House.
Linking every aspect of a campaign together is one of the most important parts of the work of campaigns using NGP VAN which includes the ability of the NGP VAN platform to allow donors to be cross-referenced through social media, email, and many other options. The main advantage of this is the ability of a donor to continue to make small donations from their own grassroots level with targeted fundraising campaigns directed towards them.
Where NGP VAN is different to many of the other technologies available for fundraising political campaigns is the fact the technology is not targeted solely to the individual working to provide funding for the campaign of a left-leaning candidate. Instead, the technology allows donors to be given an insight into the work of a candidate and their beliefs which can drive greater donations on a regular basis.