The organization helps aid campaigns that are progressive. Besides, it has helped in recognizing the importance of the transgender, and bisexual vote. Recently it has included several properties in their software to be friendly to LGBTQ that is Lesbians, Gays, bisexual, transgender and queer.
What makes it Unique?
Many software companies have and always use binary gender in labeling their data. NGP VAN is single because it has started using the non-binary gender pronoun in the records of the voters in the current files. In this mode supporters, volunteers and donors will have an accurate address.
In any presidential campaign targeting the voters who are LGBTQ, it’s essential as these people are estimated to be more than 10 million, and this would make a tremendous impact if all decide to vote the same in one of the elections. In the urban and suburban areas, these are where to find these voters. Apart from this political view, NGP VAN has promoted an inclusive gender view.
In offering a parental leave for fathers and mothers, recently on March 2018 NGP VAN organized a company day without a single woman. The day was part of the global movement held by the DC women’s as a way to act together for justice, and equity for all gender oppressed people in this day the primary activity was to offer charities.
The Company achieved great as it was the sizeable partisan providing campaigning compliance software used by the most Democratic members in the United States that is NGP VAN has offered services to clients like Barrack Obama in the 2008 and 2012 presidential campaigns. Later after this, it has also had other client in massive campaigns like the 2016 Hillary Clinton campaign and the same year the Bernie Sanders 2016 presidential campaign.
The company has gone a step further by developing app and services such as the self-serve advertising which helps in online marketing. When it comes to Democratic Federal campaign contenders are using NGP VAN as their primary platform for campaigns as it offers excellent service to ensure that the campaign is unique.