Bumble is one of the fastest growing social networking applications in the world. It was founded by Whitney Wolfe, who launched the concept in 2014. Bumble was originally a dating platform designed to allow women to make the first move. Whitney Wolfe has stuck to her vision of keeping Bumble a female first social networking tool. The platform is designed to empower women to make a connection with people they haven’t met.
Bumble also has a BFF platform for simply making friends. Bumble-Bizz is a professional networking concept that was released in 2017. It is a new idea in the social media playing field. Bumble has grown to over 35 million users worldwide in roughly 144 nations.
Whitney Wolfe is noted for the success that she has accomplished at a young age. Forbes magazine listed her on there “30 under 30” list for 2018. She has made the cover of Fast Company, Forbes and Wired magazines.
Bumble has not only established itself as a social media app that empowers women, it is also an organization that is uplifting the female presence in corporate America. The Bumble corporate office is called the Hive and is located in Austin, Texas. The design of the office is intended to inspire and promote a relaxing vibe for its employees. Every inch of the space is colored in a playful way with inspirational phrases painted on the walls. There is even a Mommy bar for women who are in the process of being nursing mothers.
The employee force is 85% female. Working hours are designed to accommodate women who are trying to manage careers and raise families at the same time. Employees at Bumble are reimbursed for money that they spend on self-improvement activities such as gym memberships, meditation memberships, therapy sessions and doctors visits. Whitney Wolfe’s unique style of management at Bumble is receiving great recognition and has been an essential part of attracting and retaining the best talent.
Whitney Wolfe is proud of the fact that she is creating a new concept on what is known as the “Work-space Norms.” She is using her position to change the idea of what should be the appropriate culture in a professional environment. This will help her continue to create a works-pace that accommodates the professional woman.