All posts by HarrietS

Fabletics: Customer Focused

There’s a new way to shop, and it doesn’t necessarily have to be online. Whether they’re online shopping or in-store shopping, people are crowdsourcing their purchase decision. Crowdsourcing is gathering information from multiple sources, with personal experiences, to make a conclusion about a particular subject. When it comes to shopping, the conclusion is whether to buy or not.

Modern consumers, no longer trusting traditional advertising and marketing, turned to online reviews written by people just like them. These user reviews are a significant factor in the decision-making process. In fact, it’s the most impactful determining factor. Research shows that people are less likely to buy from a company that has a bad reputation.

While some companies haven’t caught on to how online reviews work, savvy brands developed review-centric marketing strategies. If a company is customer-focused, their customers will give them shining reviews online. That, in turn, brings in new customers because people trust online reviews as though they are personal recommendations.

It’s amazing how much social media has changed the way businesses advertise. People rely on reviews more than they realize. One study revealed that most people keep tabs on their favorite brands, researching them at least once a month, and regularly read reviews.

A positive online reputation is a part of Fabletics’ founding principles. Founded only four years ago, Fabletics is already a dominating force in the activewear market. It wasn’t easy overcoming powerhouses like Lululemon, but Fabletics had something Lululemon didn’t; affordable prices.

It’s amazing to think that a brand with such on-trend fashion is actually affordable. There’s even a positive message behind Fabletics’ fashion. When Kate Hudson, co-founder of Fabletics, first started talking about the brand’s lines, she wanted to create fashion that would inspire every woman wearing Fabletics to embrace an active, healthy lifestyle.

Over the years, that positive message and friendly personality attracted 1.2 million monthly members. It’s also attracted more than 20 million social media followers. Recently, Fabletics received another boost in its reputation after announcing their first plus-size lines. Plus-size women are usually left out of fashion movements, so Fabletics wants to be different.

Before Fabletics, the only companies creating plus-size activewear were either cheaply made or they charged $250 for one pair of leggings. Activewear shouldn’t be about money; it’s about America’s struggle with health.

Lime Crimes Excels In The Cosmetic Industry Yet Again

If beauty is skin deep, there is one cosmetic blend on the market that has been proven to accent your looks and highlight your best features. Most women long for a unique blend that offers organic ingredients because their interested in retaining natural beauty. Imagine a completely vegan cosmetic blend that is clinically tested completely hypoallergenic and safe to use for even sensitive skin. The superior Lime Crime blend is a unique blend of eye-shadow and lipstick products in hard to find intricate colors. Their founder, Doe Deere, has always had a unique way with colors and plans to share them with other users around their world.

What’s Trending With LC Cosmetics

Customers can choose from a unique Polly Pocket collection with a 90’s style palette that sets the mood. Customers have said there cosmetic blend takes them back to their early teens. You can conveniently choose from a 5 tray palette with a rich buttery blend of colors. They offer the same vegan colors their customers are use too and won’t threaten sensitive skin with blemishes or rashes. Customers can order the LC PURR line directly from the LC website.

LC Expands To An International Network

Amazingly, the Global Marketing Specialist for LC suggested, a wide black market of matte cosmetics along with a proposal to stop the threat. They now offer LC products in China through an e-commerce market. The initiative has been a success for all parties involved. Since their launch they have sold over 1 millions cosmetics within 6 months. They advice their customers to use authentic cosmetics to avoid damaging your skin. LC cosmetics will remain completely vegan and give their customers a unique opportunity to highlight their best features.

You can visit the unique LC YouTube to help with your color options. You won’t find their exclusive line of cosmetics at regular beauty outlets, but you will find them at select participating Bloomingdale department stores. Join the express Lime Crime family today by choosing their line of shades and hues directly from the Lime Crime website.

Felipe Montoro Jens and His Passion For The Airport Industry

There are many articles today that you can read that will be worth your time. However, it may be interesting to you to know a thing or two about Felipe Montoro Jens. Sure, you could be spending your time listening to TED talks, watching Bisaya Short Films about third-world art or you could be exploring the Crisscrossing Art Exhibit by the European Union. But is it going to be worth it?

There’s nothing wrong with that. However, if you want to learn about the real exciting updates about one of the most thriving and passionate business people today, then you might want to read this article and learn the latest projects of Felipe Montoro Jens. Should we continue?

The Federal Government Projects

It was announced in the official papers and website of Mr. Jens that his latest projects will be bankrolled in late part of August 2018, which will be partly funded by the federal government of Brazil. Right now it must be for your good information that there are now 57 projects today from the private sector that had to be released from Mr. Jens. It is also the passion of Mr. Jens to offer his expertise and help in various Programs of Partnerships and Investments. With what he is doing, it is safe now to say that he’s got a lot of involvement in the growth of Brazil’s economy.

It is also for the public records and public consumption that right now there are now more than half of the said projects that are contained in the 22 sectors. One good example of the projects that Mr. Jens is focusing right now is the Congonhas airport auction in Sao Paulo.

It is also part of the responsibility of Mr. Jens to take charge with the airports in Galeao in Rio de Janeiro and Guarulhos in Sao Paulo. That said, it is accurate also to say here that the public company already has about 49% interest in the different consortiums that it is involved in with the help of Mr. Jens.

Adam Milstein: An Israeli-American Philanthropist

Adam Milstein is an Israeli-American entrepreneur and businessman who is actively participating in philanthropic works. He acquired a lot of experience through working in the real estate market for decades, and the knowledge that he gained from working with other people made him a better person. Adam Milstein contributed a lot to the society, and he is known for his unique and admirable leadership style. Born in Israel as a native citizen, he had to join the Israeli Defense Force when the Yom Kippur War broke out. After the war, he decided to finish his studies, and he finally received his diploma in 1978, graduating from the Technion University.

He moved to the United States in the early 1980s, hoping that he will find a better life overseas. Adam Milstein took up a Master’s Degree in Business Administration at the University of Southern California, and he graduated during the same decade. The higher education that he pursued in the United States helped him develop his career further, and he decided to enter the real estate market and see how he would fare. A company based in the Southern California region, called the Commercial Real Estate, would be the first company where he would be working at. He would soon transfer to Hager Pacific Properties in 1983, another real estate firm, where he would be serving as the managing partner. He would be working under this position for years to come, making him one of the longest serving people in the company.

Adam Milstein’s most popular contribution to the Israeli society was when he co-founded a group called the Israeli-American Council. Adam Milstein served as the organizations’ national chairman, and one of his responsibilities is to ensure the welfare of the people living in both countries, and making sure that the two nations are working together for the benefit of its people. He is also a member of other organizations, including organizations for Israeli birth right, Israeli school organizations, organizations which gives book to Israeli families, and so much more. Adam Milstein continues his philanthropic works to ensure the good relationship between the two states.

 

How Lori Senecal Encourages Her Marketing Team To Be Creative

In 2015 Lori Senecal became the CEO of the CP+B, an international advertising firm. By encouraging risk taking on her team she was able to increase revenue at the company by 21%. She told her team that when it comes to being creative it’s a behavior just as much as it is a talent. One of the creative campaigns she led was was for the video game NBA 2K. It was Senecal who provided a way for players to link the game to their Fitbit so that their steps throughout the day helped to build up their character’s in-game stats. This has been quite popular and has moved a number of copies of the video game on both the Xbox One and the PlayStation 4.

Fast Company is an advertising industry publication. Each year they name and celebrate the 100 most creative people in business. In the 2017 list they had Lori Senecal as #87. The reason they gave for this was that she emboldened her clients to take risks with their advertising. She says that taking risks is what pays off because the campaign is different and attention-grabbing.

According to PRNews Wire, an example of risk taking that the Fast Company article about Lori Senecal cited was her work building the Commercializer. This tool was created for the Letgo app which is for classified ads. The Commercializer lets the user create a slick little video for items they’re selling on the app. So far 45 million people have downloaded this tool. Check out newyork.advertisingweek.com for more

Lori Senecal spent 14 years in the advertising world. She is from Canada and graduated from McGill University with a bachelor of commerce degree in finance and marketing. After moving to New York she was hired by McCann Erickson. She quickly went up the ladder due to her leadership and creativity, becoming the Global Chief Innovation Officer of the company in just 3 years.

After helping greatly expand the client base of CP+B for two and a half years, Lori Senecal decided to step away from the industry. Lori worked through the end of December before leaving her position. She has yet to reveal what she plans to do next. You can follow her on Twitter

Read more: https://www.mediapost.com/publications/article/301396/cpbs-lori-senecal-leaving-agency-business.html

More Efforts Done By George Soros To Fund Charities Who Helps Communities In Desperate Situations

George Soros is a well-known billionaire in the US and also a recognized philanthropist. He has long been in the financial industry where he became a rich and wealthy man due to his efforts in making his desires come true. He is known to be a serious person who takes his work very seriously and never quits till he achieves. His desire for success has come a long way where he could do everything in every sector which he engaged making sure that he has achieved what took him there. Throughout his life, he had a heart of helping the society around him and known to have a good heart towards people as he has been engaged in charity works since 1979 using his funds to help communities build themselves too as he has done for himself.

If there is a person who has made a great impact on the society, then it is one and only George Soros, he had amazed the world recently when he announced an $18 billion charity towards the transferred the bulk of his wealth to his charitable organization, the Open Society Foundations. He transferred the funds to this sprawling of charity groups who engage helping helpless communities around the world where there is the need for humanitarian assistance due to aggressive issues such as human crisis such as ethnic wars.

The organization is involved in assisting people in more than a 100 countries on various projects which mainly involves the provision of public health, relief for refugees and any other needs that arise from conflict areas such as disease control, medicine and access to clean water. These situations can sometimes escalate, and these organizations find themselves out of funds to cater to the rising needs, and this is the reason he gave out most of his wealth to these charities.

The $18 billion charity is noted to worth 80 percent of his wealth as he had a net worth of $23 billion before the transfer to the charity. Since he started his charity works after launching the Soros Fund Management, George Soros has donated more than $12 billion within four decades. Some of his major charity works go along way back when he facilitated the black South Africans during Apartheid to acquire education through the provision of scholarships.

George Soros efforts did not stop there as he went ahead to provide printers in the eastern Europe to help people reproduce texts that were prohibited and banned by most of the communist governments during the Cold War era. His efforts also include integrating the Europe’s Roma when they were divided within ethnical sidelines and facing scrambling into parts as a result of various reasons and hatred that was spreading first within the European communities during the cold war. The funds will help the society to continue its efforts in promoting democracy and human rights activities where cases of injustices are prevalent especially in the Middle East. The organization is hoping to educate these societies in providing necessary equipment to demand their rights where they are suppressed and preventing violence against humanity.

Talkspace: They Are Interested In People

One of the greatest things that we can do as a society is take an interest in one another. Too often, people are stuck in their own world and they don’t take the time to look around and notice other people. They are out there and some of them are hurting and in pain. Talkspace is a company that noticed this and decided to do something about it. They wanted to step up and help out the people that looked lonely, a little lost, and confused. They wanted to be able to help them out, support them, and show them that people really do care. It is not just a dog-eat-dog world out there.

Talkspace was created because they wanted people in pain and suffering to know they were not alone and they could get the help they needed and they had people that truly, honestly cared about them. They would not be doing this if they did not care about the well being of others and making sure they had the proper therapy treatment. They show they care with their actions and their words. They walk the walk and they talk the talk. They know people might have some trust issues in these situations and they want to put their minds at ease.

They want them to know they are going to get the best treatment possible because they are worth it, they deserve it, and they are special human beings. With Talkspace, people start to believe in themselves again and they start to see what life can be like for them when they start to have positive reinforcement. Everyone has a story and everyone comes from an interesting background. It has shaped them into who they are and now they are going to grow from it and learn.

Life Life Screening- A wellness company in the United States

Healthy living is something that everyone should be concerned about. Our bodies should be the most valuable assets that we have. A healthy body means that one can be able to engage in other activities. A weak body will mean that one will not be able to meet the demands of the daily jobs and chores. If as a people we strive to make our bodies a priority, then we can rest assured that we will have a very good life. A life where one knows that their health is intact can be very pleasing. Anyone who is looking to have a healthy life must make sure that they have a regular checkup with the doctor. In the United States, there is already a wellness company known as Lifeline screening that is dedicated to the works of making this possible, this is a company that is concerned with making sure that every person in the country has a health report.

Life Line screening company deals with body screening to check for body issues that may be underlying. These are issues that one may not realize until they have affected their lives. Most of these problems are related to cardio. Cardiovascular diseases are a top killer in the country. It is therefore advisable to have regular body checkups to ensure that the health of our bodies is intact. A healthy body has so many benefits in our lives.

Many cardio diseases are caused by poor eating habits as well as lack of observing exercises in our lives. People who exercise on a regular basis are less likely to develop these diseases. Many people who have obesity are at a high risk of developing these diseases. This is because their bodies have excessive fats that interfere with blood circulation in the body. There is a substance known as cholesterol that causes blockage of blood vessels. This is one of the easiest ways that one can develop a heart condition. To avoid such situation visiting Life Line screening regularly to be checked is very important. It is one of the most important things that we can do. It keeps us aware of our health styles. We are able to take measures that will make us live a better and healthy life.

When one is ready for screening tests, they should visit a Life Line Screening facility. However, there are preparations that need to be done before one goes. 4 hours before screening there should be no food that should be taken. Additionally, patients should dress in loose clothes that will make it easy for the examiner to carry out body screening.

Read More: en.wikipedia.org/wiki/Life_Line_Screening

Sahm Adrangi”s Success Through Betting Against a Single Stock

Kerrisdale Capital Management is owned by Sahm Adrangi, and it has recently managed to raise $100 million to bet against a single stock. In most cases, hedge fund managers acquire money to focus on specific investment thesis like distressed energy companies. For Kerrisdale Capital, this is not the case as it planned to use the funds to sell stocks to a particular public company. It managed to raise a massive amount of capital within a short period by giving a topic of importance to alternatives community. Through the accumulated wealth, the firm led to purchase a $10 billion worth company, and it has ensured each person has understood all the information given about it.

Shane Wilson, Kerrisdale analyst, and Sahm Adrangi who focused on the upcoming campaign were working on a video, website, reports and other things to ensure they convince more companies on their thesis. Several enterprises forwarded their arguments, to which Kerrisdale took the target company, and it revealed to them. Kerrisdale then bought stocks to set up its position in the chosen company.

Kerrisdale is well known for betting against companies and also taking its case public. Currently, it manages around $500 million including the amount of money raised. The hedge fund which bets against and for company stocks has been able to increase an annual return of around 28% in the past five years, and it has been down to about 7% since 2016.

About Sahm Adrangi

He is the chief investment officer and founder of Kerrisdale Capital Management. He founded the firm in 2009 where he is involved in its operations. He founded the company with $1 million which has grown to around $150 million. He became known after he exposed fraudulent firms from China.

Sahm Adrangi has ensured the company focuses on specific sectors where it has developed its expertise. He has been able to do publishing research and played an activist role in most investments. His financial career began in Deutsche bank, Chanin Capital Partners, and Longacre management. He studied Bachelor of Economics Arts at Yale University. Most times he has been a speaker at conferences, featured in publications and appeared in interviews.

Dr. Clay Siegall’s Advancements in Cancer Treatment

Biotechnological advancements in the field of medicine have enabled many researchers to come up with innovative cancer therapies which improve lives of cancer patients. Seattle Genetics, a biotechnology company headed by Dr. Clay B Siegall who is the current President and CEO has been able to come up with an innovative antibody-based therapy for cancer treatment. Having been a co-founder of Seattle Genetics in the year 1998, Siegall has been consistently involved in cancer research. In 2002, Dr. Clay became the company’s CEO and has since been leading his company in making better innovations in the fight against cancer.

Dr. Clay Siegall began his career life in Bristol-Myers Squibb Pharmaceutical Research Institute as a Senior Research Investigator having received his Ph.D. in Genetics from the George Washington University. He had also previously received a B.S. in Zoology from the University of Maryland. Later he got a promotion to become the Principal Scientist in Bristol-Myers. He then moved to the National Cancer Institute where he became a Biotechnology Fellow as well as a Staff Fellow. In this position, Siegall began focusing on the launching of Seattle Genetics Company.

Currently, as the CEO and President of Seattle Genetics, Siegall has helped the company develop the first antibody-drug conjugates such as ADCETRIS which was approved by FDA in 2011. In the year 2012, Siegall was named the Pacific Northwest Ernst and Young Entrepreneur of the year. Later in 2013, he was awarded University of Maryland Alumnus of the Year for Computer, Math and Natural Sciences for his contributions to the scientific and medical communities. Apart from making advancements in medicine, Dr. Clay Siegall also helped in the capital raising activities which secured Seattle Genetics about 1.2 billion dollars.

Siegall has also had other several positions in the company such as the Interim Chairman and later became Director of Ultragenyx Pharmaceutical Inc. from 2014. He is also a Director of Alder Pharmaceuticals Inc since the year 2005. He also serves as the Director of Washington Biotechnology and Biomedical Association and also a director of the Board of Governors of the Fred Hutchinson Cancer Research Business Alliance. Clay also recently served as a Non-Executive Director of Mirna Therapeutics, Inc from 2013 to 2016.