Category Archives: Advertising Industry

Jose Henrique Borghi, Changing the World of Advertising

Advertising agencies help you develop an advertising campaign that’s right for you or your business. They employ art directors, copywriters and media planners to create your advertising. People use advertising agencies so they don’t have to hassle with the time it takes to create their campaign. A media planner knows which type of media such as newspapers, online, television and radio outlets that will be the most effective. One of the best advertising agency is the Mullen Lowe agency founded by Jose Borghi and more information click here.

Jose Henrique Borghi became interested in advertising when his sister took him to watch a performance. He was frustrated when he started working with other marketing agencies. To help better serve his clients, he decided to create his own. In 2006, his ad agency was merged with Lowe & Partners. So after the agency changed its name to the Mullen Lowe agency. Jose Henrique Borghi has the academic qualifications, as well as the passion for the industry. As the Creative Director of Mullen Lowe Brasil, Jose Henrique Borghi uses his keen business sense and experience to garner results. He has been responsible for handling large campaigns such as: Delta Airlines, Fiat, America Online, American Express, Globo, Asia Motors, Procter & Gamble, Electrolux, Unilver, Coral Paints and many more. Jose Henrique Borghi has also received several outstanding awards from the New York Festival, Cannes Lions, London Festival Awards, The One Show Awards and many more. Has managed to make the list of the most dominant advertisers in the Brazilian advertising agency.

Other Reference: http://cannes.meioemensagem.com.br/colaboradores/jose-henrique-borghi/

José Henrique Borghi Commands Mullen Lowe Brazil to Continued Success

Mullen Lowe, the advertising agency, previously called Borghi Lowe, is currently lead by their president, José Henrique Borghi. He is a famous and very influential advertising business executive and is respected all throughout Brazil. He holds great responsibility in leading Mullen Lowe Brazil which is the third largest advertising company in Brazil. José Henrique Borghi is responsible for developing outstanding campaign jingles for commercials for clients like Parmalat and Sazón at Mullen Lowe Brazil. The majority of Brazilian people can still recall these commercials because of their acceptance and memorability.

José Henrique Borghi started his career in the advertising business by chance with an invitation from his sister to go to Castro Neves Theater and watch a presentation with her. This presentation featured many Cannes Festival prize-winning television commercial videos. The presentation commercials changed his life when he decided to follow that career. He notes that he never imagined that he too would win a Lion award at the Cannes Festival.

José Henrique Borghi enjoys sports and is a marathon runner. Marathons allow him to better understand José Borgh capabilities and find the strength to keep moving forward under difficulties and go after whatever he sets his targets on. José Henrique Borghi understands that his efforts are entirely up to himself, and no one else.

José Henrique Borghi has lead many important advertising campaigns for Fiat, Delta Airlines, Editora Globo, Unilever, Procter, Electrolux, Bunge, Folha, Asia Motors, Antarctica, America On Line, Alpargatas, Bank Boston, American Express, Itaú, Arcor, and Tintas Coral, as well as several campaigns for other companies.

He has won 14 Lion awards at Cannes, 7 London Festival prizes, 10 The One Show Awards, 11 New York Festival awards, 15 advertising awards from Editora Abril, and 10 Clios Awards. José Henrique Borghi’s continued successful career is likely to produce even more successful commercials in the world of the advertising business.

To know more visit @: www.youtube.com/watch?v=CBZUAB2iP5o