Category Archives: Advertising Industry

The Academy of Art University Takes Another Win at The Oscars

The Academy Awards, also known as The Oscars, is the epitome of motion-picture success. Some of highest rated films fall under this specific category, and the best films will surely get a nomination to potentially win the big one. The 2018 Oscars was no different from the previous versions as the top films were presented with the golden statue. The Academy of Art University has once again displayed its legitimacy by winning the Best Animated Feature Film. This film just so happened to be for the Disney-Pixar hit “Cocoa.” This particular film is about a boy who set-out on a quest to become a musician while trying to figure-out his family’s hidden secrets.

“Cocoa” was released in theaters last year. The film has some of the coolest visual-effects, and the film’s music perfectly matched its Mexican heritage. There was extensive amounts of research that went into the project such as the Mexican celebration El Dia de los Muertos. People of Mexican decent, or people from general Hispanic culture will certainly appreciate the implementation of this attribute. Resonating with the viewers is what any movie should be doing in the first place. “Cocoa” beat-out two other animated films, which includes “The Breadwinner” and “Loving Vincent.” Daniel Arriaga, former-graduate of the Academy of Art University, is the actual senior director at Pixar. This film actually displayed his Mexican heritage as well as displayed his passion for animation.

The Academy of Art University is a class-act, and it has made its presence felt at numerous awards shows. The school was founded in 1929 by Richard Stephens. As of today, the Academy of Art University has well-over 12,000 students as well as more than 283 teachers.

This phenomenal institution has a long list of talented graduates such as Actress Raven Symone, Film Director Vicky Jenson, Actress Heidi Montag and others. It provides an abundance of courses, an abundance of degrees and an abundance of influence in today’s entertainment field.

 

How Lori Senecal Encourages Her Marketing Team To Be Creative

In 2015 Lori Senecal became the CEO of the CP+B, an international advertising firm. By encouraging risk taking on her team she was able to increase revenue at the company by 21%. She told her team that when it comes to being creative it’s a behavior just as much as it is a talent. One of the creative campaigns she led was was for the video game NBA 2K. It was Senecal who provided a way for players to link the game to their Fitbit so that their steps throughout the day helped to build up their character’s in-game stats. This has been quite popular and has moved a number of copies of the video game on both the Xbox One and the PlayStation 4.

Fast Company is an advertising industry publication. Each year they name and celebrate the 100 most creative people in business. In the 2017 list they had Lori Senecal as #87. The reason they gave for this was that she emboldened her clients to take risks with their advertising. She says that taking risks is what pays off because the campaign is different and attention-grabbing.

According to PRNews Wire, an example of risk taking that the Fast Company article about Lori Senecal cited was her work building the Commercializer. This tool was created for the Letgo app which is for classified ads. The Commercializer lets the user create a slick little video for items they’re selling on the app. So far 45 million people have downloaded this tool. Check out newyork.advertisingweek.com for more

Lori Senecal spent 14 years in the advertising world. She is from Canada and graduated from McGill University with a bachelor of commerce degree in finance and marketing. After moving to New York she was hired by McCann Erickson. She quickly went up the ladder due to her leadership and creativity, becoming the Global Chief Innovation Officer of the company in just 3 years.

After helping greatly expand the client base of CP+B for two and a half years, Lori Senecal decided to step away from the industry. Lori worked through the end of December before leaving her position. She has yet to reveal what she plans to do next. You can follow her on Twitter

Read more: https://www.mediapost.com/publications/article/301396/cpbs-lori-senecal-leaving-agency-business.html

Jose Henrique Borghi, Changing the World of Advertising

Advertising agencies help you develop an advertising campaign that’s right for you or your business. They employ art directors, copywriters and media planners to create your advertising. People use advertising agencies so they don’t have to hassle with the time it takes to create their campaign. A media planner knows which type of media such as newspapers, online, television and radio outlets that will be the most effective. One of the best advertising agency is the Mullen Lowe agency founded by Jose Borghi and more information click here.

Jose Henrique Borghi became interested in advertising when his sister took him to watch a performance. He was frustrated when he started working with other marketing agencies. To help better serve his clients, he decided to create his own. In 2006, his ad agency was merged with Lowe & Partners. So after the agency changed its name to the Mullen Lowe agency. Jose Henrique Borghi has the academic qualifications, as well as the passion for the industry. As the Creative Director of Mullen Lowe Brasil, Jose Henrique Borghi uses his keen business sense and experience to garner results. He has been responsible for handling large campaigns such as: Delta Airlines, Fiat, America Online, American Express, Globo, Asia Motors, Procter & Gamble, Electrolux, Unilver, Coral Paints and many more. Jose Henrique Borghi has also received several outstanding awards from the New York Festival, Cannes Lions, London Festival Awards, The One Show Awards and many more. Has managed to make the list of the most dominant advertisers in the Brazilian advertising agency.

Other Reference: http://cannes.meioemensagem.com.br/colaboradores/jose-henrique-borghi/

José Henrique Borghi Commands Mullen Lowe Brazil to Continued Success

Mullen Lowe, the advertising agency, previously called Borghi Lowe, is currently lead by their president, José Henrique Borghi. He is a famous and very influential advertising business executive and is respected all throughout Brazil. He holds great responsibility in leading Mullen Lowe Brazil which is the third largest advertising company in Brazil. José Henrique Borghi is responsible for developing outstanding campaign jingles for commercials for clients like Parmalat and Sazón at Mullen Lowe Brazil. The majority of Brazilian people can still recall these commercials because of their acceptance and memorability.

José Henrique Borghi started his career in the advertising business by chance with an invitation from his sister to go to Castro Neves Theater and watch a presentation with her. This presentation featured many Cannes Festival prize-winning television commercial videos. The presentation commercials changed his life when he decided to follow that career. He notes that he never imagined that he too would win a Lion award at the Cannes Festival.

José Henrique Borghi enjoys sports and is a marathon runner. Marathons allow him to better understand José Borgh capabilities and find the strength to keep moving forward under difficulties and go after whatever he sets his targets on. José Henrique Borghi understands that his efforts are entirely up to himself, and no one else.

José Henrique Borghi has lead many important advertising campaigns for Fiat, Delta Airlines, Editora Globo, Unilever, Procter, Electrolux, Bunge, Folha, Asia Motors, Antarctica, America On Line, Alpargatas, Bank Boston, American Express, Itaú, Arcor, and Tintas Coral, as well as several campaigns for other companies.

He has won 14 Lion awards at Cannes, 7 London Festival prizes, 10 The One Show Awards, 11 New York Festival awards, 15 advertising awards from Editora Abril, and 10 Clios Awards. José Henrique Borghi’s continued successful career is likely to produce even more successful commercials in the world of the advertising business.

To know more visit @: www.youtube.com/watch?v=CBZUAB2iP5o