Sweetgreen gained national recognition for its fast food services. The company currently serves fast food enthusiasts in 40 locations across the US. Nathaniel Ru, Sweetgreen’s co-CEO, spoke with Fortune.com about this restaurant. In the interview, RU pointed out that his fast food company seeks to serve people with quality dishes. The Fortune.com article discussed what modern restaurants could learn from Sweetgreen’s innovation. Three Georgetown University classmates founded Sweetgreen. Clients can access the fast food services by visiting the company’s website or using a mobile app. Ru said that their company incorporates aspects of modern technology.
The Fortune.com article also pointed out that Sweetgreen’s co-founders are developing new management strategies. It also mentioned that the company recently expanded its services to Los Angeles residents by opening a branch there. The most outstanding factor about Sweetgreen is that the firm operates without a head office. Ru said that they prefer decentralizing their services rather than having a large corporate head office.
The story behind Sweetgreen inception
Nathaniel Ru met Nicholas Jammet and Jonathan Neman, Sweetgreen’s co-CEOs, as he studied at the Georgetown University. The three were classmates in an entrepreneurship class. They attribute their success to the entrepreneurship skills they learned from the Georgetown University. Ru, Jammet, and Neman saw the need for healthy eating joints at their campus and the entire Georgetown area. After they had graduated, they decided to start a restaurant. Most of the restaurant’s clients were Georgetown University students.
Sweetgreen has been praised by several online journals such as CNBC, USA Today, Forbes and Bloomberg for it’s innovative and sustainable fast food services. The Forbes magazine also included Ru, Jammet, and Neman in its “30 under 30: Food and Wine” exposé. The trio was also featured in “40 Big Food Thinkers 40 published in Wine Magazine.
About Nathaniel Ru
In 2007, Ru attended Georgetown University and graduated with a bachelor’s degree in finance from the university’s McDonough School of Business. He co-founded Sweetgreen as a fast food restaurant focusing on local sourcing and sustainability. The restaurant was first based in Georgetown and later expanded to six other states in the United States. In 2010, Ru, Jammet, and Neman founded Sweetlife, a modern food and music festival. Sweetlife usually features performances from upcoming and established musicians. The festival also attracts more than 20,000 people. Besides music, attendees enjoy dishes prepared by chefs and sold in food trucks. His innovative leadership skills have allowed Sweetgreen to grow into a leading fast food firm in the U.S.