Everyday life is demanding, and making proper eating choices is one of the challenges that gets pushed aside in favor of greasy fast food or pre-packaged meals. This is especially true when it comes to more urban areas, whose location and distance from fresh food producers make it hard to obtain healthy and garden pure produce. This encourages the consumption of undesirable fats and harmful chemicals added to the mass produced elements of those “fast” meals.
Nathaniel Ru is one such individual who sought out healthy fresh food., but was unfortunately left without options. Instead of shrugging the disappoinment off and turning back to the over-processed, pre-packaged meal plan, Ru decided to make a change. Nathaniel and his cohorts found the perfect location, and after a massive amount of tenacity and determination, were able to secure the backing and support necessary to create Sweetgreens. The creators of this cornerstone restaurant wanted to be more then just an eatery, they sought to share a deeper purpose. Sweetgreens and Ru desired to be a lifestyle brand that promoted physical health and a real life approach to food.
Sweetgreens also takes a different stance in the marketing and development department than many other businesses. They offer yoga classes, cross promotions with other fitness communities, live music, and speakers. Ru and his partners strive to make Sweetgreens a unique experience for their customers at each and every location. The business personalized marketing plan and special outlook on food make this farm to table restaurant a truly noteworthy experience.
Nathaniel Ru is a graduate, with a degree in Finance, from Georgetown University. His forethought, tenacity, and passion, as well as that of his business partners and friends, has worked to ensure the success and integrity of this company. These characteristics also attributed to the creation of a massive food and music festival that attracts a large number of attendees, as well as top of the line chefs and musicians. Ru’s extrodinary ideas and success has also been noticed and awarded throughout the national press.
Sweetgreens is a true cornerstone restaurant in the farm to table movement. It enables urban individuals and families to have access to healthy and fresh food that fits their budget, lifestyle, and taste. Nathaniel Ru and his friends have built a unique company that seeks to improve lives, enrich customers, and create a original standard in healthy living. They are recognized, and rightly so, for their outstanding forethought, true standard of service, and unique and individualized customer experience.